I built my career at the intersection of marketing, business development, and entrepreneurship. After a decade in advertising — serving as Media Buyer, Account Manager, Senior Interactive Project Manager, and Director of Business Development — I founded and scaled two real estate companies from the ground up.
I’ve lived the challenges of building and running a business — and I know what it takes to grow and exit successfully. This is the work I’m great at, and the work I love.
5X
Award Winner of Ingrams Top 100 Fastest Growing Companies
$7M
Annual Real-Estate Services Company Revenue
125%
Achieved 125% Growth Over Six Years
HOW VAULT CAN HELP
As your Consultant, Partner or Fractional CMO, WE’ll collaborate with your leadership team to:
Craft a winning marketing strategy that aligns with your growth goals.
Build or refine your brand — from identity to guidelines.
Lead digital initiatives including websites, assets, and campaigns.
Optimize paid & organic search campaigns for maximum ROI.
Implement a business development scorecard for weekly conversion tracking.
Evaluate and develop sales teams for higher performance.
Provide tailored sales training and mentorship based on proven systems.
Assist in developing succession plan or M&A strategy.
EOS® and Traction® implementation experience
The Culture Index® for team alignment and hiring
Mergers & acquisition strategy
Sandler Sales Training methodology
Real Estate Consulting
HOW WE WORK
THE VAULT BIZDEV PROCESS
1
GATHER THE DATA
Marketing: web analytics, GA, lead sources.
Business Development: Lead generation, conversions, sales metrics.
2
ESTABLISH THE SCORECARD
Weekly tracking for both marketing and BizDev.
Compare actuals to revenue and sales goals.
3
FOCUS WHERE IT COUNTS
Evaluate lead flow: marketing vs. sales.
Identify top-performing channels and improve them.
4
INCREASE CONVERSIONS
Sales training, process optimization, and performance benchmarks.
BIZ DEV IS NOT JUST IN OUR NAME, ITS EVERYTHING WE DO.
